Wineshipping founded in 1998 is dedicated to providing fulfillment, storage and transport services tailored specifically to the wine industry. Our growth from garage to the largest Direct to Consumer Wine Logistics company with nationwide locations is due to our dedicated and experienced team. Our team takes pride in delivering a superior client experience every day.

Charlie Baxter


As lead partner, Charlie managed the business with founder Marty Herrick until 2010, and is now focused on long term strategy and ensuring Wineshipping continues to offer the best services and performance to all customers. Charlie also serves on the Board of Tokyo based Rakuten, Inc., and is Chairman of Reyn Spooner.

Wineshipping  Team Member since 2004.

Rick Moradian

Chief Executive Officer

Rick has spent over 30 years managing global and domestic supply chain operations in the 3PL industry. With an in-depth understanding of the wine industry, Rick has spearheaded and executed strategic initiatives that drive value and competitive advantage across Wineshipping’s diverse client base. Drawing on his past experience as the President of APL Logistics Asia, CEO of Sumitomo Logistics Americas and the CEO of Fleetgistics, Rick has utilized his global M&A and business process experience to acquire, integrate and manage Wineshipping’s growth in order to become the nation’s leading provider of supply chain services for the wine industry.

Wineshipping Team Member since 2009.

Laine Adderley

Sr. Vice President, Operations

Since settling in the Napa wine country from South Africa in 2000; Laine has been focused on the Direct to Consumer sector of the wine industry.   He has held roles as Vice President of Merchandising for the wine division of 1800Flowers.com and Vice President of Operations for The Winetasting Network.  Overseeing all of Wineshipping's Operations, Laine and his team focus on accuracy, efficiency and service excellence.   Laine continues to drive state of the art supply chain solutions for Wineshipping's customers.

Wineshipping Team Member since 2013.

Ravi Ramakrishnan

Chief Technology Officer

Throughout Ravi's extensive supply chain, logistics and data analytics career at NetApp, Inc., Safeway and APL Logistics, he has built multiple breakthrough industry solutions and platforms, garnering a reputation as a leader in both software development and business management. His accomplishments include the build-out of an integrated order management, fulfillment and event-level visibility platform across the global supply chain for a third-party logistics provider for its major customers. Ravi leads Wineshipping's Technology team and is driving major innovation and new features both internally and for our customers. He also servies on the Advisory Board for HMG representing all Bay Area CIOs.

Wineshipping Team Member since 2016.

Maren Goebert

Director of Customer Service

For 23 years Maren has worked in the wine industry with a complete focus on customer satisfaction. Her experience in Sales for an Importer in Germany and her 18 years working in DTC Fulfillment ensure Wineshipping customers are handled with the best of care. Maren and her team enjoy the relationship created with each client and view each one as family.

Wineshipping Team Member since 2012.