Join Wineshipping on Thursday, June 3rd at 10:00am PT for…
State of 2021: A Compass to Grow Direct-to-Consumer Sales
Wineshipping is excited to co-host an exciting virtual conversation with Community Benchmark and the WISE Academy. Join founder John Keleher and member executive Nick Rood for a data-driven and lively conversation. In addition to discussing current trends and opportunities for growth, we will share how wineries are succeeding in the current economic and social environment.
Discover an inside perspective and Top Performer results in the first 4 months of 2021 including:
Visitation – Unique trends by region… are we back to 2019 levels?
Average Order Volume – Trends you should see and how to respond.
Club Revenues – Where we are seeing growth, and effective best practices
Digital Sales – Is the growth holding? Where are the opportunities?
We can’t wait to see you there!
Wineshipping is a tech-enabled logistics provider for alcoholic beverage companies, enabling you to reach consumers where they are. With reliable service, warehouses near your customers, and innovative technology powering our network, we help improve time-to-delivery speeds, lower shipping costs, and delight your customers. Wineshipping was recently named the North Bay Business Journal’s Supplier of the Year (Wine Beer & Spirits Awards).
About Community Benchmark:
Proving the adage that a rising tide lifts all boats, Community Benchmark provides wineries with a refined layer of pooled data to give you exclusive insight into your business. Community Benchmark uses proprietary algorithms to measure the relative success of tasting rooms within a geographic area, and, through a private website, anonymously shares personalized, actionable metrics for each winery’s benefit, guaranteeing individual wineries will discover new growth opportunities to increase sales.
John Keleher is very excited to uncover the unknown trends of 2021 only possible with the unique data set of Community Benchmark. John is deeply passionate about helping winery communities make more confident and effective decisions driven by data and has been leading the efforts to help wineries utilize data to grow their DTC sales since 2017.
Nick Rood has spent his entire career in Napa Valley selling wine and running DTC operations for over a decade. The moment he created his first Excel Pivot Table, his life was never the same. Looking to mix his love of numbers, wine, and quality people, Community Benchmark provided the perfect combination of relationship building, data diving, and helping the wine industry. In his role as Member Executive, he has been having in depth analytics conversations with hundreds of wineries over the past year and a half.
About the WISE Academy:
WISE Academy (Wine Industry Sales Education) offers a comprehensive curriculum designed specifically for wine industry professionals. Built from a belief that direct- to-consumer (DTC) results are the key to success in the wine industry, WISE offers the first wine industry education, training and certification program dedicated to DTC sales and marketing.