13. Indemnity
13. Indemnity.
A. Indemnification by Wineshipping. Subject to the limitations contained elsewhere in this Agreement (including but not limited to Section 12.B., Wineshipping shall defend, indemnify and hold harmless Customer and its officers, directors, agents, employees, subsidiaries, partners, members and controlling persons from any and all third-party claims, suits, proceedings, liabilities, damages, penalties and expenses, including reasonable counsel fees and expenses, and/or any other loss (collectively “Losses”), incurred by or imposed upon the Customer by reason of or as a result of (i) any breach by Wineshipping of any representations or covenants of Wineshipping set forth in this Agreement (ii) infringement of the rights (including, without limitation, the intellectual property rights, proprietary rights, rights to privacy and rights to publicity) of any person or entity arising out of the use, sale or marketing of Wineshipping’s Services, or (iii) violation of any law applicable to Wineshipping’s performance of Services for the Customer.
B. Indemnification by Customer. Customer shall defend, indemnify and hold harmless Wineshipping and each of its officers, directors, agents, employees, subsidiaries, partners, members and controlling persons from any and all Losses incurred by or imposed by reason of or as a result of (i) any breach of any representations or covenants of Customer set forth in this Agreement or Customer’s gross negligence or willful misconduct, (ii) infringement of the rights (including, without limitation, the intellectual property rights, proprietary rights, rights to privacy and rights to publicity) of any person or entity arising as a result of sale, use, or marketing of Customer’s Products, (iii) violation of any law applicable to Customer’s business operations, or (iv) any product liability claims related to the Products, including but not limited to any patent or latent defects in the Products or the dangerous condition thereof.
C. Indemnification Procedure. The Party seeking indemnification from the other Party in connection with a third-party claim (the “Indemnified Party”) shall provide the other Party (the “Indemnifying Party”) with prompt written notice of such third-party claim (a “Claim”) for which indemnity is sought. If the Indemnifying Party is so notified, the Indemnifying Party shall respond within fifteen (15) days notifying the Indemnified Party of whether, at its option, Indemnifying Party will assume its indemnification obligations for any given Claim.
If the Indemnifying Party assumes control and defense of such Claim, (i) the Indemnifying Party shall be responsible for the payment of attorneys’ fees, other professionals’ and experts’ fees and court or arbitration costs incurred by the Indemnifying Party in connection with defending such Claim against an Indemnified Party; (ii) the Indemnified Party shall be entitled to participate in, but not determine or conduct, the defense of such Claim and the Indemnifying Party shall not be, so long as it diligently conducts such defense, be liable to the Indemnified Party under this Section for any fees of other counsel or any other expenses with respect to the defense of such Claim, other than reasonable costs of investigation; (iii) the Indemnified Party shall make available to the Indemnifying Party all books, records and other documents and materials that are under the direct or indirect control of the Indemnified Party and that the Indemnifying Party considers necessary or desirable for the defense of such Claim (provided, however, that nothing herein shall require any of the Indemnified Party to take any action that could reasonably be expected to result in the loss or waiver of the attorney-client privilege, work product doctrine or other similar privilege); (iv) the Indemnified Party shall execute such documents and take such other actions as the Indemnifying Party may reasonably request for the purpose of facilitating the defense of, or any settlement, compromise or adjustment relating to, such Claim; (v) the Indemnified Party shall otherwise fully cooperate as reasonably requested by the Indemnifying Party in the defense of such Claim; (vi) the Indemnifying Party shall not enter into any agreement providing for the settlement or compromise of such Claim or the consent to the entry of a judgment with respect to such Claim without the prior written consent of the Indemnified Party (which consent shall not be unreasonably withheld, conditioned or delayed) if the proposed settlement would be in the Indemnified Party’s name or impose pecuniary or other liability or an admission of fault or guilt on the Indemnified Party or would require the Indemnified Party to be bound by an injunction of any kind; and (vii) as a condition to assuming the defense of such Claim, the Indemnifying Party shall agree and acknowledge that all Losses incurred or sustained by an Indemnified Party as a result of such Claim shall be deemed indemnifiable Losses for all purposes under this Agreement.
If the Indemnifying Party elects not to defend a Claim against a Indemnified Party, then (v) the Indemnified Party shall conduct the defense of such Claim, (w) the Indemnifying Party shall be entitled to participate in, but not determine or conduct, the defense of such Claim, (x) the Indemnifying Party shall execute such documents and take such other actions as the Indemnified Party may reasonably request for the purpose of facilitating the defense of, or any settlement, compromise or adjustment relating to, such Claim, (y) the Indemnifying Party shall otherwise fully cooperate as reasonably requested in the defense of such Claim, and (z) the Indemnified Party shall not enter into any agreement providing for the settlement or compromise of such Claim or the consent to the entry of a judgment with respect to such Claim without the prior written consent of the Indemnifying Party (which consent shall not be unreasonably withheld, conditioned or delayed).